Is the London 2012 olympic logo really that bad?

Everyone’s saying it, opinions seem to be unanimous, the London 2012 Olympic Games logo sucks!

Earlier today at a star-studded ceremony, Lord Sebastian Cole proudly unveiled the identity of Britain’s pride and joy, the London 2012 Olympic Games.

If reaction and publicity is what they wanted, it is most certainly what they’ve got. Lets just summarise:

David Airey [...]

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Design on an olympian scale

The Olympic Games are always a hotbed for design and innovation, particularly in the area of architecture and urban design. Every four years one of the worlds great cities regenerates its underdeveloped districts into showcase Olympic Villages - always boasting the latest and greatest stadia.

In 2012 London is the lucky city. As costs are already [...]

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