The two minute spot is directed by Guy Ritchie. I dont [...]]]> When I sat down Tuesday week ago to watch Manchester United cruise through to the final of this years European Champions League (ho hum ), I couldn’t help notice an absolutely awesome Nike advert just before the game.

The two minute spot is directed by Guy Ritchie. I dont know, maybe with the likes of Rooney and Ronaldo in it, my opinion is biased, but I think it’s a great advert. I love the fast-paced almost surreal feel to it. What do you think?

Apple fan Nick Haley made the advert in his spare time and uploaded the 30 second spot to YouTube. Naturally he couldn’t believe his ears [...]]]> An 18 year old British student has seen the mock iPod touch advert he made in his bedroom get aired on US TV and even shown live at the World Series.

Apple fan Nick Haley made the advert in his spare time and uploaded the 30 second spot to YouTube. Naturally he couldn’t believe his ears when an Apple representative called to buy the rights to the ad (which presumably they already owned?) and invited Nick to Los Angeles to help remake the video.

This first video shows Nick’s rough mash-up:

Apple’s advertising agency, TBWA Worldwide, applied a spot of Apple polish to create this second version, very faithful to Nick’s original idea:

I first came across this story at Ad Goodness where the mainly ad-professional community have been stroking their goatees and getting hot under their roll-neck collars, complaining that the ad lacks any creative concept or originality.

They may well be right but I think it’s a great ad. As brand developer Prescott Perez-Fox says, this ad is significant because it is one of the first examples of amateur consumer-generated content being implemented and used by mainstream professionals.

On his personal blog, risk-management consultant Indyman reflects on how refreshing it is to see Apple turn a blind eye to any copyright infringement issues and embrace the user-generated content movement.

I’ve written in the past at how Apple are the Jedi masters of marketing and PR. Here they’ve managed to produce a great ad (at a fraction of the cost of using a creative agency) and attach it to a great story (the guy next door striking it lucky). The result is a media- and blogosphere-friendly story that is well and truly going viral (almost 500,000 YouTube views, and counting).

Who needs a creative concept?

I truly love this ad, and I’m chuffed to bits for lucky Nick. What do you think?

PS – if you’re reading this Apple, why not checkout my iPod flex conceptual designs? Will consider fair offers

As many of you know, I used to lay down the odd beat or two in my younger years… but not this young!

Star Wars vs Star Trek appears to be a viral marketing attempt by Sky Movies to promote they upcoming Star Wars vs Star Trek [...]]]> Last month I featured an innovative long-exposure photography technique from an individual/group going by the name of Lichtfaktor. Now the people behind this unique urban visual style have released a new video.

Star Wars vs Star Trek appears to be a viral marketing attempt by Sky Movies to promote they upcoming Star Wars vs Star Trek season. The video is shot in London and combines more of the light writing that impressed me so much last month, but with light sabres and light fighting. Enjoy!

Many thanks for the previous posts’ comments: David, Tara and Johno.

You can head over to the Designer Slash Model website for more behind the scenes videos and downloads.

Have [...]]]> Here’s a video I found over at Design Sojourn (one of my latest favourite blogs, check them out). If you’re an aspiring designer then sit down, click play and think outside the pyramid…

You can head over to the Designer Slash Model website for more behind the scenes videos and downloads.

Have a great weekend everybody!

I don’t want to give anything away, so just watch it… and then watch it again.

The advert was [...]]]> Every once in a while I come across something that just makes me smile. Today, courtesy of Ad Goodness, it comes in the form of an advertisement for the German energy firm, Epuron.

I don’t want to give anything away, so just watch it… and then watch it again.

The advert was also a winner at the International Advertising Festival in Cannes this year, picking up the Golden Lion award.

Many thanks for the previous posts’ comments, Asgeir and Vivienne.

Enjoy!

If you enjoyed this video, make sure you check out the others:

Thanks for the previous posts’ comments David and Johno.

Regular readers may well have come across this over on David Airey’s blog, but frankly, it’s well worth seeing again!

If the tune had you grooving in your chair, [...]]]> Continuing this weekend highlighting the video post production genius of Jonas & Francois, this is the video for Justice’s latest album cover-song, D.A.N.C.E.

Regular readers may well have come across this over on David Airey’s blog, but frankly, it’s well worth seeing again!

If the tune had you grooving in your chair, the album and single are available to download from iTunes now.

Make sure you checkout the other videos in this showcase:

• Ed Banger promo video
• Justice – D.A.N.C.E
• Bless – Femme Lascive

Thanks for the previous posts’ comments, Johno.

This first video is a promo for Ed Banger Records (found courtesy of Michael Surtees).

I think [...]]]> Time has not been on my side of late, so rather than writing words I have a few videos to post this weekend, highlighting the amazing work of Jonas & Francois of Irene 75 Productions.

This first video is a promo for Ed Banger Records (found courtesy of Michael Surtees).

I think you’ll agree – a superb video! As well as this video, please also see:

• Ed Banger promo video
• Justice – D.A.N.C.E
• Bless – Femme Lascive

Thanks for the previous posts’ comments: Justin, Paul, Tara and Johno.

This is still a work in progress, and you will see the last cut gets a bit [...]]]> A couple of months ago I introduced you to my conceptual iPod with a roll out screen. As an extension of this project I have created an advert for the concept which carries through the branding, Widen your horizon.

This is still a work in progress, and you will see the last cut gets a bit jerky where I have blended in the 3D model. I hope to smooth this out within the next couple of weeks when I deliver the project. Enjoy!

PS – I’d love to hear any feedback!