Branding and Logo Design

Is the London 2012 olympic logo really that bad?

admin | June 4, 2007

Everyone’s saying it, opinions seem to be unanimous, the London 2012 Olympic Games logo sucks! Earlier today at a star-studded ceremony, Lord Sebastian Cole proudly unveiled the identity of Britain’s pride and joy, the London 2012 Olympic Games. If reaction and publicity is what…..

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What do you think of my NEW personal logo design?

admin | May 14, 2007

A few days ago I posted a personal logo conceptual design and asked for your feedback. What became clear from the comments I received was that everyone’s instinctive first response upon seeing the logo was not the response I desired. It drew…..

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How good design leads to world-beating brands

admin | March 23, 2007

Last week I treated myself to a new toy… an iPod shuffle! This is my first iPod, which I guess puts me behind the times, but there are good reasons why I have avoided buying an iPod in the past……

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Sony: the next-gen brand of doom

admin | March 11, 2007

If you’re a keen gamer you are probably aware that the 23rd March signals the European launch of the PlayStation 3. If you’re unaware of this I suspect you won’t be for much longer because (despite the fact I’ve already…..

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