Comments on: Is the London 2012 olympic logo really that bad?

By: Sam

Sam — Fri, 21 Nov 2008 20:39:07 +0000

First year graphic design students would get torn apart if they were given a brief to design the 2012 logo and came up with this. There is literally zero relevnce, no great concept or plan behind the design, and it looks UGLY! I dont know what they were thinking, they took a risk, and failed, badly. I am ashamed to be an English designer.

By: Cor Cinza / Mais sobre design em eventos esportivos: Londres 2012

Cor Cinza / Mais sobre design em eventos esportivos: Londres 2012 — Mon, 27 Oct 2008 15:37:45 +0000

[...] olimpíadas de Beijin nem começaram e Londres já vem fazendo muito barulho! Muito tem sido comentado a respeito da nova Identidade Visual dos Jogos Olímpicos de Londres em [...]

By: Aswathi | Pay Monthly Websites

Aswathi | Pay Monthly Websites — Thu, 22 May 2008 15:52:46 +0000

I do agree with the few others here. Comparing to the other logos the London Olympic logo is not upto the mark.

By: Paintworkz Web Design

Paintworkz Web Design — Tue, 29 Apr 2008 14:05:45 +0000

Well as being compared with the other logos the London Olympic logo is just not up to the mark. The one that stands out in here is the Atlanta Logo. Lets wait and see if this design clicks on by 2012.

By: Aaron

Aaron — Fri, 29 Feb 2008 15:05:59 +0000

Luciano and Vassilis – Thanks for both of your comments and sorry I hadnt the time to respond sooner. It’s interesting to see that the issue still splits oppinions and I’m sure it will for a long time still.

By: Vassilis Papadopoulos

Vassilis Papadopoulos — Fri, 08 Feb 2008 15:16:11 +0000

Getting used to it doesn’t make it a good logo. I hope and pray that in the years to come none will try to present it as an all time great creation!

By: luciano

luciano — Fri, 08 Feb 2008 05:22:54 +0000

Aaron, I’m glad you finished your article with:

‘Lets not forget they are designing a logo for something that is happening five years in the future. That requires a lot of foresight, and a need to be courageous.’

I was waiting for that. I think this is the key to the logo. London is cutting edge style, usually 6 months ahead of the U.S. in fashion, music, pop style. I think the designers are designing for the future – and making a pretty big gamble. Still, its nearly impossible to imagine style 4+ years from now, no?

Hats off if they hit the nerve in 2012.

By: Jacob Cass

Jacob Cass — Wed, 05 Dec 2007 08:47:29 +0000

Hi, I would be interested to see why you didn’t include the 2000 Sydney Olympics. That was a good logo.

http://images.google.com.au/images?q=sydney%202000%20logo&ie=UTF-8&oe=UTF-8&rls=org.mozilla:en-GB:official&client=firefox-a&um=1&sa=N&tab=wi

By: Rick

Rick — Sun, 09 Sep 2007 00:10:21 +0000

I made this short animation explaining how the logo might have been created! Click the link under my name, above.

By: Mais sobre design em eventos esportivos: Londres 2012 « FeijÃ£o Carioquinha

Mais sobre design em eventos esportivos: Londres 2012 « FeijÃ£o Carioquinha — Thu, 02 Aug 2007 16:23:06 +0000

[...] As olimpÃadas de Beijin nem comeÃ§aram e Londres jÃ¡ vem fazendo muito barulho! Muito tem sido comentado a respeito da nova Identidade Visual dos Jogos OlÃmpicos de Londres em [...]