I dont think stacking your name is going to work, regardless of the typeface you choose. The negative space the ascenders creates is horrible on the eye unless you go all caps, which you shouldn’t, . I would also capitalize your name unless there is a specific concept behind lc.

Also, when you create a mark, the stylized a, you should give the black outline a bit more thickness so when it overlaps, there is a thicker black space between the counter and the stems. I recommend printing a proof at the smallest size you are going to allow your logo to be viewed. Then optimized the space im talking about at that size. If you were to shrink what you have now, it would bleed into each other, creating a different mark than what you designed. If for some reason you foresee or have the need to enlarge it for signage or whatever, you can always have two or three versions of the mark to optimize the view, i.e. at&t Logo (count the lines in the globe sometime).

its been a year, hope you’ve come up with something you like!

I was aware it did yesterday because one of the first colours I tried it in was red and it immediately looked like the AIDs ribbon. The reason I inverted it to white-out was to try and distance it from that connotation.

However your comments back up my feelings that it isn’t distanced enough. I think I’ll go back to the drawing board on this, but unfortunately don’t have a lot of time. I need to settle on something by the end of tomorrow at the latest.

Thanks for the comments on the kerning – it was intentional to align the two names but maybe I’ll try a different layout with the name on one line.

Thanks again for the comments. Keep your eyes posted because I’ll have another design to show soon.

I agree with David on the kerning for ‘aaron’ – perhaps make your first name slightly larger than your surname, which would solve the problem?

But, hey – everyone’s a critic, right?

My first thought was the pink cancer campaign symbol that you see all over the place.

The black and white ones conveys some kind of elegance and professionalism, so the look and feel is fine. I’d like to understand what the symbol represents.

To me it seems your target group is somewhat conservative and business oriented.

Firstly, thanks for the kind mention. I’m looking forward to seeing your sketches!

Watch your kerning is the first point on the logo. The spacing on the ‘aaron’ makes the ‘russell’ appear squashed. Also, the gaps where the mark overlaps on itself will be lost when the logo is reduced.

What does the mark represent about you? My initial interpretation was it looks like a charity ribbon, then I saw the stylised ‘A’ (was that your take on it?).