Posted 17 April 2007, by Aaron
In my day job I do a lot of proof-reading. So when I found this image over on adgoodness, it had me in stitches!
Remember when proof-reading, it’s always worth running it past another pair of eyes…
I’m sure this will strike a chord with anyone who’s worked in marketing or design – we’ve all been there. But how did it get to the stage where the winning team are lifting the cup, and still nobody has noticed the mistake?
Classic!
Many thanks to David and Court for the recent comments.
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Tags:Design, Marketing
I caught that one at adgoodness today too.
For the sake of the two guys pictured I hope they did notice and had no alternative.
Ridiculous!
Funny! Cheers for comment on blog…I have a little suggestion for a series on my blog but I want to know what everyone thinks, so go read it and let me know what you think!
What a clanger!
Strange how such a major mistake didn’t get picked up. It just shows that you read what you want to read and not what is really there. It is much easier to spot mistakes in someone elses work than your own.
(I have just read this comment about five times to check for mistakes, no doubt I have still made one 
)
Tara – Indeed it is very easy to get too familiar with your own work. I always think proof-reading is a two person job because one person will always pick up things the other will miss.
I’m resisting the temptation to edit you comment and put an intentional error in… :p
glad you resisted!
(PS don’t put one in this either! 
)
Proof reading has to be done by two different people it saves time and clears the unnoticed mistakes too. And in the above pic God knows if even they noticed it!!!
Looking at the picture i would say they had no other option 
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David Airey :: Creative Design ::
17 April 2007, 3:52 pm